Free learning
UX Guides
Short lessons on UI craft, AI + UX, and proven A/B test patterns — each with real Do/Don't examples explained like for kids.
UI ideas from Practical UI and Dos and Don'ts for Form Input. AI + UX from practical product work. A/B patterns inspired by abtest.design.
A/B test patterns
Winning experiments from real apps — trials, paywalls, onboarding, checkout, and retention.
Don’t
Blinkist Premium
Start free trialWhen do I get charged?
Do
How your free trial works
- Today — Full access starts
- Day 5 — Reminder notification
- Day 7 — Trial ends, plan begins
A/B tests · 7 min · 4 examples
Free trials people actually start
Make trials feel clear, easy to redeem, and low-risk — lessons from Blinkist, Slopes, Going, and more.
Don’t
“The #1 running app for serious athletes.”
Go PremiumDo
★★★★★ Maya T.
“Finally stuck to my training plan for 3 months.”
A/B tests · 7 min · 4 examples
Paywalls that convert (without feeling mean)
Social proof, soft gates, yearly defaults, and clear tier contrast — from real A/B winners.
Don’t
Join Pinterest
No content seen yet
Do
Keep exploring — or save your finds
A/B tests · 7 min · 4 examples
Onboarding that shows value first
Let people explore, pick multiple goals, and delay scary steps — Pinterest, Headspace, TikTok patterns.
Don’t
Create account to book
Password
Do
Order summary
Name
Set a password later via email link
A/B tests · 6 min · 4 examples
Checkout with less friction
Cut account walls, clarify payments and delivery, and keep pricing estimates honest.
Don’t
Daily goal: 30 XP
Streak breaks at 29 XP
Do
🔥 12-day streak
1 lesson keeps it alive · Goal still 30 XP
A/B tests · 6 min · 4 examples
Retention loops that stick
Make streaks achievable, motivation personal, and progress visible — Duolingo, Opal, Stash lessons.
AI + UX
Design AI chats, prompts, trust signals, and collaborator flows people can rely on.
Don’t
Sarah · Support
Hi! I’ve reviewed your account and fixed billing.
Looks human — but it’s a bot guessing
Do
I can explain plans and draft replies. I can’t change billing myself.
AI + UX · 7 min · 4 examples
AI chat interfaces people trust
Design AI chats that feel honest: clear roles, easy edits, and no fake “human” vibes.
Don’t
AI invents random redesigns
Do
Role: Senior UX writer
Goal: Empty-state for search
Constraints: ≤12 words, no emoji
Format: 3 options as a list
AI + UX · 6 min · 4 examples
Prompts designers can reuse
Write prompts like design specs: role, goal, constraints, and examples — not vague wishes.
Don’t
Your competitor’s churn is exactly 12.4%.
Stated as fact — may be hallucinated
Do
Draft · verify before sharing
Estimated churn ~10–15% based on public reviews — confirm with your data.
AI + UX · 6 min · 4 examples
Honest AI confidence & errors
Help people know when to trust AI — and how to recover when it’s wrong.
Don’t
Thinking…
Do
Here’s a clearer empty state: “No projects yet.
Words appear as they’re generated
AI + UX · 5 min · 4 examples
AI loading states that don’t panic people
When AI takes time, show progress, partial results, and a way to stop — not a frozen spinner forever.
Don’t
Your brief was replaced.
New AI brief content only…
Do
Yours
Original brief…
Suggestion
Clearer brief…
AI + UX · 6 min · 4 examples
AI as teammate, not magic button
Design AI features as a collaborator with review — not a one-tap “do everything” magic wand.
UI fundamentals
Forms, buttons, color, clarity — the building blocks of usable interfaces.
Don’t
Add flavor
Only one can stay selected
Do
Add flavor
UI · 6 min · 4 examples
Checkboxes vs radio buttons
Learn when people can pick many things, and when they can pick only one.
Don’t
Hint disappeared — what was this field again?
Do
Email address
We’ll never share your email.
UI · 7 min · 4 examples
Friendly text fields
Make typing into forms feel easy: clear labels, smart defaults, and less busywork.
Don’t
Which one is the main action?
Do
UI · 6 min · 4 examples
Buttons that make sense
Teach people what to click first with clear button weights and honest labels.
Don’t
A handmade laptop stand crafted from walnut veneer. Ideal for home or office use with improved ergonomics.
Hard to read, especially outdoors
Do
A handmade laptop stand crafted from walnut veneer. Ideal for home or office use with improved ergonomics.
Free shipping · 5.0 (23 reviews)
UI · 6 min · 4 examples
Color & contrast for everyone
Use color to guide attention — without leaving people out who see differently.
Don’t
Pick a flavor
Do
Pick a flavor
UI · 7 min · 4 examples
Less is more (without hiding the important stuff)
Cut clutter, reduce choices, and break big tasks into small steps so brains stay calm.
Don’t
Switch already felt “on”
Do
Changes apply the moment you flip
UI · 6 min · 4 examples
Toggles & sliders done right
Use switches for instant on/off, and sliders only when “about this much” is good enough.
Want guided practice?
These guides are free starters. The UX Tribe AI bootcamp goes deeper with live sessions, feedback, and real projects.
See the bootcamp →